From passive sightseeing to active adventure
Build adventures for the places you already know
Plexpel is an authoring platform for location-based experiences. You put activities on a map, connect them into a route, and visitors follow it on their phone. Your own team builds it, and the app they open carries your name.
You work on the map, not in coordinate fields
You already know where the interesting places are. So the map is where the authoring should happen, and that is how the studio is built.
Draw where it happens
You place an activity by drawing its area on the map, as a circle or as an outline. If the story follows a canal or the edge of a park, you can follow that instead of putting a radius around a point.
Start from places that exist
You can import points of interest from OpenStreetMap for the area you are working in, with historical context where there is any. Clicking one turns it into an activity that you then edit like any other.
Connect it into a route
Activities can be linked into a journey where later stages unlock as visitors go. If you would rather let people wander and do things in any order, you can turn that off per campaign.
See what actually happened
You get a heatmap of where visitors spent their time, how far they walked, and how many finished. This is the part you need when you report back to a board or a council.
Visitors see your name, not ours
The app your visitors open is yours. You set the colours, the logo, and the screen that greets someone the first time they arrive. We stay out of the way, because your audience is not ours to market to.
Who this is for
Destination marketing
Give visitors a reason to walk to the places outside the centre. When a hotspot is crowded, an adventure is a way to spread people out without telling anyone to go somewhere else.
Museums and heritage
Your collection has context that sits outside the building. An adventure lets a visit carry on into the street, the harbour, or the landscape the collection came from.
Education
A field trip becomes something students work through instead of walk past. What they see, they had to find first.
What this is meant to solve
You build it yourself
Staff without a technical background can create and publish content. There is no development budget and no agency retainer standing between you and changing a sentence.
A busy season does not cost more
You pay a fixed subscription for the platform. Visitor numbers do not change the invoice, so a good summer is not a budgeting problem.
Numbers you can show a board
Completion rates, dwell time and walking distance, in a form you can put in a report. In our experience this is what decides whether a project gets a second year.
It keeps being worked on
Improvements ship continuously. This is a platform we use and develop ourselves, not a pilot that was delivered once and then left alone.